The addition of Plex helps Amazon’s Kindle Fire get away from the tag of being ‘a fancy e-reader’ by bringing other top name media services to its arsenal. Add in the exceptionally low price of less than $200 and Amazon could be onto a winner.

With Amazon having its own take on the Android Market, as well as its own video streaming service and iTunes-like music store, the online retailer is in a unique position to take Apple on at its own game. Apple has reaped the rewards of offering their own App Store, music store and video store on their own tablet, effectively controlling the experience from top to bottom as well as taking in the monetary rewards that come with it.Īmazon’s offering is the first to come close to Apple’s business model. Many believe that the user experience allowed by a tight integration with Amazon’s own online systems is the closest thing to Apple’s iPad yet.

The addition of Plex to the fledgling Amazon Kindle could well prove to be a real shot in the arm for the device.

Plex on fire tablet